Gerry McIntyre Photography: Why I do What I do

November 03, 2016  •  Leave a Comment

I believe that a portrait is not simply a portrait; it is a message. It is a thought-out letter to each one of your potential clients, letting them in to your world and giving them an opportunity to see you in your best light. This is the most important lesson I have learned over the years, while honoring my skills as commercial photographer.

I believe the power of a strong photograph is all in the details, and details are where I excel. In my years of experience as a professional corporate photographer, I have learned how to work with light in a way that shows off the best qualities of each individual.

The critical detail I try to achieve within a portrait session is to tell the story that my client is trying to convey. Is he a hardworking surgeon looking to show his patients that he is trustworthy and skilled? Or is she a powerful executive, looking to gain respect and loyalty from her employees? Possibly he is that employee, showing humble pride for his skills in the field.

The point is that everyone has a story and these stories create the actual message that the portrait delivers. Elevating a simple photograph and transforming it into something that can win clients, inspire employees, or quell competition - this is where my passion lies, and where I separate myself from my competition. I see these details and I know how to convey a message within a photograph.

Environmental Portrait of a female executive standing in front of an interesting wall and holding a lantern.Professional business headshot in SacramentoProfessional portrait photography of female executive in her element.

I have many times had clients come in not knowing what they were looking for or not wanting their picture taken. By the end of the shoot, they are excited to have an image that is not just a portrait of what they look like, but of who they are and what inspires them. Believe it or not, they leave the GMP studio inspired themselves because they know they are capable of being the person in the photograph. They can believe in themselves more easily, and in turn their clients believe in them too. A portrait can elevate someone in mood, in business, and in life… this is what I love about the power of photography, and this is why I do what I do. 

  Commercial photography of an auto repairman standing in front of a fleet of Capital Express Line Big RigsCommercial Photography of an auto repairmanEnvironmental portrait of a Capital Express Lines Employee in front of a fleet of big rigs.

 

 


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