We’ve collaborated with Campfire Treats before, but this time, digital marketing was focus of our shoot with them. Part of the appeal of having an online business website is that potentially just about anyone can click on your site. They see who you are, what your brand and image represents, and you have a chance to communicate why they need your product, and hopefully they will follow through with a sale. In the hazy world of online commerce, clear photographs of your product cultivates interest, illustrates why somebody “needs” your product, and helps drive business. You have a quick half-second to grab somebody's attention before they scroll onto something new in the oblivion of the internet!
Chicken on dehydrator rack
Campfire Treats needed product shots for selling on Amazon, header for their website, and environmental action shots. To sell product online, a clean white background does wonders. The goal was to show the texture and size of the product as well as the quality - each pile of dog treats is the same amount that would be packaged in the individual bags or containers. The business owners behind Campfire Treats felt it was extremely important to represent their product as precisely as possible, while also communicating how fresh and handmade the items are. These images are the finals used for their online retail shop and Amazon page, as well as web marketing via social media.